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Historically, club membership was a marker of social status. The Washington Athletic Club in downtown Seattle, whose enrollment has slumped in recent years, recently gave some members half-price initiation certificates to give to friends.The College Club of Seattle, where membership dropped to 700 last fall from a high of 1,200 a dozen years ago, has waived initiation fees and launched an unprecedented downtown campaign to recruit new members.The club just ended a gift-certificate promotion that covered the $1,500 initiation fee.

Seattle's Columbia Tower Club is down to 1,795 members after a decade ranging from 2,200-2,500.

The Rainier Club, perhaps the most prominent of the area's social clubs, has seen its membership shrink to a recent low of 1,025 members.

"We're constantly trying to replace members we lose." "It's a war, a war of attrition," says Michael Troyer, executive vice president and chief operating officer of the venerable Rainier Club in downtown Seattle.

The Seattle area's most elite private clubs, once the domain of the upper class, are battling slipping membership rosters by targeting a new generation of candidates whose qualifications don't necessarily include pedigree or portfolio.Ī slumping economy, increased competition from health and golf clubs plus an influx of transplants unfamiliar with the old social clubs have contributed to the decline and spurred a new emphasis on recruitment.